Speed is not a vanity metric. Every extra second of load time quietly costs you conversions and rankings.
Speed compounds
Faster pages rank better, get crawled more, and convert more. The effect compounds across every visitor and every channel.
Fix the fundamentals
Quality hosting, a CDN, optimised images, and lean code do most of the work. You rarely need exotic tricks — just disciplined basics.
Treat performance as an ongoing budget item, not a one-time project.
