Channel fashions change; fundamentals do not. The winning B2B mix blends intent capture with demand creation.
Capture existing demand
Search ads and SEO catch buyers already looking. They are efficient but capped by how many people are searching today.
Create new demand
LinkedIn, content, and targeted outbound create demand among people who were not yet looking. Slower to pay off, but they expand your market.
The best programs run both, with every lead scored and routed automatically.
